DFS Application Code: HPDFS-CPRJ

AD Application Code: ASSCPRJ

This programme is perfect for students with multiple interests and diverse talents, and those who are still aiming at exciting and rewarding career paths. It equips students with the tools and techniques to manage and improve communication, both professionally and personally. It teaches students to think and plan strategically, to build relations with various publics and to manage the reputations of the organisations. Students also learn the skills in print and broadcast journalism. The multidisciplinary approach of this programme increases the competitiveness of the graduates in both study and work.

Programme Aims and Features

• Provides students with the essential knowledge and skills for a career in the public relations and communication industries;
• Focuses on the practical skills in news and PR writing;
• Learn the characteristics and operation of traditional and new media (including Social Media);
• Establishes a solid foundation in Social Sciences;
• Students will gain a fundamental knowledge in Social Sciences in the first year and focus on the special topics in public relations, journalism and communication in the second year.

Opportunities for Further Studies

UGC-funded Universities

Graduates are eligible to apply for admission to Bachelor’s degree programmes in Social Sciences or other related disciplines offered by local universities (including HKU).

The list below shows the degree offers that our graduates/ students received in the past*:

• The University of Hong Kong
  Bachelor of Journalism
  Bachelor of Arts
  BASc Social Data Science
  Bachelor of Social Sciences
  ​BSc Information Management
• The Chinese University of Hong Kong
  BSSc Journalism and Communication
  BA Cultural Management
  BSSc Gender Studies
  BSSc Global Studies
  BSSc Social Work
  ​BSSc Sociology
• The Hong Kong Polytechnic University
  ​BA (Hons) Social Policy and Social Entrepreneurship
• City University of Hong Kong​
  BA Media and Communication
  BA Digital Television and Broadcasting
  BAS New Media
  BA Linguistics and Language Applications
  BA Translation and Interpretation
  BSocSc Asian and International Studies
  BSocSc Criminology and Sociology
  BSocSc Environmental Policy
  BSocSc Public Policy and Politics
• Hong Kong Baptist University
  Bachelor of Communication (Hons) (Journalism and Digital Media / Public Relations and Advertising)
  BSocSc (Hons) Sociology 
  Bachelor of Social Sciences (Hons)
  BSocSc (Hons) Global & China Studies
  BSocSc (Hons) European Studies - German Stream
• The Education University of Hong Kong
  BSocSc (Hons) Global and Hong Kong Studies
  ​BSocSc (Hons) Psychology​
  BSc (Hons) Sports Science and Coaching

*The above list is not exhaustive and only shows some of the examples.

Graduates are also eligible to apply for the below degree programmes offered by other institutions:

Other Local Institutions

• HKU SPACE

  • ​Full-time, 10-month, Bachelor of Arts Mass Communication, Advertising & Public Relations, offered by Edinburgh Napier University (UK) in collaboration with HKU SPACE

  • Full-time, 2 years, Bachelor of Arts (Honours) Social Sciences, offered by Edinburgh Napier University (UK) in collaboration with HKU SPACE

  • Full-time, 18-month, Bachelor of Arts (Honours) Media and Cultural Production, offered by University of the West of England, Bristol (UK) in collaboration with HKU SPACE

  • Full-time, 2 years, Bachelor of Arts (Honours) Contemporary Media Cultures, offered by University of the Arts London (UK) in collaboration with HKU SPACE

Career Prospects

Graduates can take up positions in newspaper and mass media organisations, or in the public relations and communication fields, in both private and public sectors. They can also help manage social media of different corporations.